Years in global marketing
Since 2013
Unlock incremental demand.
Reach customers beyond Google.
SEARCH · NATIVE · SHOPPING · VIDEO · CTV
From high-intent search to native, shopping and video placements, HSOU combines strategy, hands-on management and transparent reporting to help global businesses find new demand across the Microsoft ecosystem.
Dedicated strategy teamHuman-led optimizationTransparent reporting
Businesses supported
Across multiple industries
Markets covered
Multi-market campaign experience
Dedicated optimization
Strategy and performance support
2026 NEW CUSTOMER INCENTIVE
Expand into global markets with up to USD 2,000 in ad credit
Campaign period: July 1–December 31, 2026
Who may qualify?
Accounts may apply when they meet either condition:
New advertisers: first Microsoft Advertising campaign launched on or after July 1, 2026.
Returning advertisers: campaigns restarted after 180 consecutive days with no spend.
ELIGIBILITY LOOKBACKThe 30-day period ending two calendar days before submission (T-2)Example: for an August 1 submission, spend is reviewed from July 1 through July 30.
$300$100
$600$200
$1,500$500
$3,000$1,000
$6,000$2,000
Check My Eligibility →
* Eligibility, account scope, measurement, submission timing and final credit issuance are subject to Microsoft Advertising promotion terms and approval. Ask HSOU to confirm the status of your account.
Add Microsoft Advertising to your growth mix
Capture high-intent demand beyond Google and reach customers across the Microsoft ecosystem.
Reach valuable audiences
Connect with business buyers, decision-makers and high-value consumers across established markets.
Capture incremental search
Extend high-intent coverage through Bing and search partners beyond your existing Google activity.
Control acquisition costs
Use differentiated keywords, audiences and placements to find more efficient opportunities.
Launch faster
Import existing Google Ads campaigns, then rebuild and optimize them for the Microsoft ecosystem.
Six ad products. One connected growth ecosystem.
Show up when customers search, browse, watch and shop across Microsoft-powered experiences.
Performance Max
Cross-channel AI · Automated optimizationUse one intelligent campaign to access multiple Microsoft ad surfaces and pursue high-value conversions.
Search Ads
High intent · Precise acquisitionConnect with people actively searching on Bing and Microsoft search partners.
Native & Display
Broader reach · Stronger awarenessBuild influence across premium environments such as MSN, Edge and Outlook.
Video & CTV
Premium screens · Brand growthReach valuable audiences with online video and connected TV placements.
Shopping Ads
Product-rich · Conversion focusedShow product imagery, pricing, ratings and promotions to shorten the path to purchase.
Remarketing & Dynamic Search
Re-engage intent · Expand long-tail demandReconnect with website visitors and automatically discover additional relevant searches.
INTERACTIVE PRODUCT EXPLORERFrom search intent to the Microsoft ecosystem
Select an objective to explore the relevant formats, placements and campaign approach.
Microsoft AI · Cross-channelPut the Microsoft ecosystem to work for growth
Use one intelligent campaign to access search, native, audience and shopping inventory while optimizing toward your most valuable business outcomes.
- One campaign across multiple Microsoft ad surfaces
- AI-assisted optimization around conversion goals
- Import and adapt existing Google Ads campaigns
WHY HSOU
400-998-7360Request an account review and media recommendation
More than account setup. Built for long-term performance.
We connect account architecture, media strategy, creative testing, campaign execution and performance reviews around your real business goals.
Dedicated strategy · Structured delivery · Transparent reporting
400-998-7360Request an account review and media recommendation
Incremental demand audit
Find keyword opportunities beyond Google
Account migration
Import, restructure and relaunch campaigns
Ecosystem-ready creative
Adapt messaging for search, native and audience placements
UET conversion tracking
Build a reliable measurement and attribution foundation
Automated bid optimization
Continuously improve toward leads and revenue
Dedicated performance reviews
Align strategy, optimization and reporting
A measurable operating system for leads and revenue
Every stage—from diagnosis to iteration—is trackable, reviewable and built to improve.
Business diagnosis
Goals and markets
Account strategy
Structure and budget
Creative launch
Ads and landing pages
Conversion tracking
Data and attribution
Continuous optimization
Reviews and growth
Campaign performance center
Illustrative data · Actual results depend on the advertiser account
Track continuously · Optimize intelligently · Review routinely
Build the channel mix around your growth objective
Choose the right Microsoft Advertising products for leads, sales, incremental demand and brand growth.
Generate qualified leads
Increase high-quality enquiries and conversions
Grow online sales
Drive purchases where active buyers spend time
Expand search demand
Capture incremental high-intent traffic beyond Google
Increase brand reach
Build awareness with native, display, video and CTV
Re-engage warm prospects
Use remarketing to stay visible throughout longer decisions
Campaign strategies shaped around how your customers buy
We adapt targeting, creative, measurement and optimization to each market and buying journey.
Industrial & Manufacturing
Cross-border Ecommerce
Consumer Electronics
Home & Living
Software & Services
Get a Microsoft Advertising growth plan
Tell us what you want to achieve. A senior strategist will review your market, goals and current setup, then recommend a practical next step.
- Market and competitor opportunity review
- Recommended campaign and ad product mix
- Account structure, budget and incentive planning